Are you prepared for a crisis in your home? In your business? Or at work? Do you have an action plan and more importantly, has it been discussed with the relevant parties?
As Confucius said “Success depends upon previous preparation, and without such preparation there is sure to be failure.”
Aircraft accidents are rare, especially in developed countries, due to high safety standards set by national and international authorities. However, when they do occur, they are serious incidents with a high rate of mortality.
An airline incident can be considered a true crisis and considered by airlines as their worst nightmare. Media give enormous amounts of attention to these incidents which make international headlines. The attention places a great amount of pressure on the airline in addition to dealing with the actual crisis. So, the communications and actions during the crisis will effect and influence how the airline is perceived by stakeholders.
In 1982, Johnson and Johnson’s had a crisis when seven people died after taking extra-strength Tylenol capsules that had been laced with the deadly poison potassium cyanide. The killer was never found. However, the company put customer safety first and pulled 31 million bottles of the shelves which had a market value of $100 million dollars! They also stopped all production and advertising and put up a $100,000 reward for the killer.
When the company reintroduced the product post-crisis, they had new tamper-resistant packaging and discount coupons for the product. As the media appreciated the lengths that Johnson and Johnson had for public interest, the company was generally portrayed in a good light and the brand recovered.
This highlights the importance of businesses being prepared for abnormal operations. Should disaster strike, companies need to reduce casualties or even avoid them with proactive planning and Crisis Management.
Kratis Training & Consulting are approved and certified by the Human Resource Development Authority of the Republic of Cyprus and have numerous awards and recognition by leading authorities, agencies and organizations around the globe.
Andreas Hadjixenis, with over 25 years experience in the aviation industry and crisis management, will deliver an in-depth course from 3 – 6 April on Disaster Management. A course of interest to all managers.
Details: 3 – 6 April 2017 EUR199
Coffee and lunch included.